Cómo Desk.com organiza el canal de Atención al Cliente

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5 marcas que usaron Twitter para alcanzar sus metas de #MarketingDigital

Twitter-Infograf°a-Fomla-Es-01

La cultura mobile y sus contraindicaciones

Cómo fueron cambiando las redes sociales a lo largo del tiempo

 

 

4 Awesome Types of Successful Twitter #Contests

Using Twitter professionally for the past 3 years, I’ve seen my share of contests that were organized by both the bigger brands and smaller businesses.In fact, if you were to search with the phrase ‘RT to win’ on Twitter, you’ll find many interesting contests being held on a daily basis.

A Twitter contest is not only a great way to build buzz and increase brand engagement, but it also generates new followers and grows your brand presence.

There are even some who would suggest that Twitter contests are more effective at building engagement than any other online (paid) investments.

Clearly then, as Twitter grows its influence in social media, so too would the importance of Twitter contests.

There are several different types of Twitter contests.

1. Creative answer

In a ‘creative answer’ format, users are usually asked to answer a question from the organizers using a hashtag. The answers need to be as creative as possible, and the winners will be chosen by the organizers.

This format has been tried and tested in offline media over the years, where contestants usually have to write a creative answer within a certain amount of words (50 words, 100 words, 200 words, and so on). Twitter contest organizers have easily adapted this format, seeing that Tweets are already subjected to character limitations.

Here is one example:Back in 2010, KFC held a ‘creative answer’ Twitter contest. Winners were presented with a $20,000 scholarship by KFC. The applicants had to explain, in 140 characters or less, why they deserved to win and include the hashtag #KFCScholar in their tweets.To make this more relevant with the concept of advertising, we need to take a peek behind this $20,000 scholarship.

First let’s understand that the cost of this contest is the amount of scholarship. That’s $20,000. Then, throughout the contest, it was found that there were over 2,800 participants. So the average cost to gain 1 participant (or to gain 1 engagement) is $7.14! That’s not a bad amount to dish out in order to get 1 person to talk with your brand.

Amanda Russell (@arlp111) was the winner of the contest by tweeting “#KFCScholar Hey Colonel! Your scholarship’s the secret ingredient missing from my recipe for success! Got the grades, drive, just need cash”.

Essentially, from Amanda’s perspective, she is being paid $142.86 per character by KFC. I’m sure other participants were not shy about joining this contest because they were given a chance to get paid for tweeting 140 characters @ $142.86 per character.

Twitter Contests KFC

2. Sweepstakes

A sweepstakes is a contest where winners are chosen at random or through a ‘lucky’ draw. Sweepstakes can come in several different forms as well, namely:

1. Retweet to win

One of the most popular contests on Twitter. As the name suggests, participants are required to Retweet to stand a chance of winning. After the duration of the contest has ended, winners will be picked at random. It is one of the simplest contests to set up.

There are two ways that organizers can do this:

a. Manually

Organizers simply post a tweet on Twitter asking users to Retweet if they were to join the contest.

There are several downfalls of this, and one of the most critical ones is the organizers won’t be able to provide much information about the contest with the 140 character limitation on Twitter. Some organizers will have use their blogs, websites, or set up a new landing page to give more details about the contest such as the rules, the duration, and the prizes.It will be tough to pick winners too as organizers have to manually copy and paste the participants or use software like random.org to pick random winners.

Here is a contest held by the National Lottery @tnluk, their tweet have been retweeted over 3000+ times.

Twitter contest National Lottery

Another issue with retweet to win contests is that an entrant does not agree by any rules before retweeting or specifically agree to enter the contest and be bound by their terms. This can have many legal implications.

b. Application

Alternatively, businesses who want to organize a Twitter contest (inclusive but not limited to ‘RT to win’) can also use an application. Binkd, an easy-to-use platform for promotions, recently just launched a free Twitter contest application that allows businesses to set up a branded Twitter contest efficiently. Using the application, users can set up a landing page with their company logo, give more information about the prizes, and more information about the contest. The winner of the contest will be picked automatically after the contest has ended.  By providing a dedicated entry form the legal implications of a manual contest is removed.

c. Follow to win

To get more followers, some businesses will ask participants to follow them to be included in the contest. All they need to do is to follow or retweet and follow. Winners will be randomly drawn after the contest has ended. Here is a contest held by @hairdazzle on Twitter.

Again, this bears the same legal implications as a manual Twitter contest.

Twitter contest hair dazzle Cosmopolitan

3. Photo Contest

A picture is worth more than 140 characters on Twitter. For this type of contest, users will have to send in a photo and they will stand a chance to win a prize, usually in a form of a small gift or a voucher. Like the ‘creative answer’ contest, the winner or winners will be picked by the organizers. Here is an example of a contest: @LaTasca, a Spanish Tapas restaurant in the UK, recently gave away a £50 La Tasca voucher for the customers who have sent a Twitpic of their tapas.

Twitter contest La Tasca

KFC, who have had great success with their creative answer contest back in 2010, decided to innovate their contest format last year and chose instead to organize a photo contest. The contest prize was another $20,000. In this contest, users had to tweet a photo showing an example of their commitment toward education and how they are enriching their communities. The winner was Daniel Galuppo, who shared a photo of his trip to Vietnam, where he photographed orphans so that they can have a photo of themselves to keep.

4. Question & Answer

A question and answer contest is very straight-forward. Organizers of the contest post a question on Twitter and the winners would be selected based on either the fastest time it is answered by a participant, the most accurate answer, or through sweepstakes (if the organizer loses control of the contest and has no other way of selecting the winner)

While this is not the most innovative type of contest, if it is done frequently enough, it would help in ensuring that users continuously visit your Twitter account to check for random questions.

Twitter is a great platform to easily set up a contest, but there are also potential for users to abuse the contest such as creating several Twitter accounts to get higher chance of winning a contest. Hashtags could also be abused to make your contest look like spam.

As a tip, mentions of your account should be required in the tweet used for entering the contest. Twitter’s search does not guarantee that it will return every tweet with your search term, including hashtags, only mentions are all guaranteed to be returned .

A good contest needs to be prepared for everything and have clear boundaries, such as allowing users to join/retweet only once a day.

If your company is new in organizing a Twitter contest, it is highly recommended that you use an application instead because it will help in creating a strong foundation for your contest (which would help to ‘be prepared for everything’).

If you have missed it above, the Binkd free Twitter contest platform would definitely help you to build a quick and complete contest.

What about you?

What kind of Twitter contest do you enjoy entering the most? What Twitter contests have impressed you?

Have you run a Twitter contest that you would like to share.

Love to hear your stories.

Guest Author: Aaron Lee is the social media manager for Binkd.
Read more at http://www.jeffbullas.com/2012/05/14/4-awesome-types-of-successful-twitter-contests/#4OykGdq1fVmbzAhW.99

¿Quién inventó el primer “#”?

El pase de diapositivas requiere JavaScript.

El primer Hashtag tal lo conocemos hoy, una etiqueta para agrupar mensajes del mismo asunto, lo hizo Chris Messina, quien en aquel momento era desarrollador de Google y decidió usarlo bajo el símbolo #.

Desde su nacimiento en el 2007 al 2010, donde twitter lo adopta como pareja inseparable de los usuarios que día a día siguen inventando su mejor versión digital ( ! )

TO BE CONTINUED …

Mellow Mushroom, una cadena de pizzas que utilizó #Twitter al máximo

Gracias a la agencia Fitzgerald + Co se llegó a un concepto de campaña muy particular: “Follow Me and I’ll Follow You”

Qué lograron con esto? Un impacto viral con sus videos utilizando a la mascota, una especie de hongo amarillo, para seguir a las personas (seguidores) en la vida real … cual stalker de twitter REAL!

Dejo el video:

Twitter Avatars by Adam Koford

Twitter Avatar by Adam Koford

Twitter Avatar by Adam Koford

Twitter Avatar by Adam Koford

Twitter Avatar by Adam Koford

Twitter Avatar by Adam Koford

Twitter Avatar by Adam Koford

Twitter Avatar by Adam Koford

Twitter Avatar by Adam Koford

Twitter Avatar by Adam Koford

Adam Koford se inspiró en el nuevo logo de twitter para hacer estos avatars con figuras más que populares.

Koford’s flickr set para más info o bien lo pueden felicitar, este es su mail: @apelad.

Via LogoDesignLove

#Twitter Cards

Twitter cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a “card” added to the Tweet that’s visible to all of their followers.

Three simple steps

  1. Review the documentation for the type of card you want to implement.
  2. Add the pertinent meta tags to your page.
  3. Run your URLs agains the validator tool to be approved.

Please note that auto-approval for Card types is not currently available for the Player Card, App Card, or Product Card at this time.

Cards


A “summary” Twitter Card on twitter.com with content attribution.

There are 6 card types that can be attached to Tweets, each of which has a beautiful consumption experience built for Twitter’s web and mobile clients:

  • Summary Card: Default card, including a title, description, thumbnail, and Twitter account attribution.
  • Photo Card: A Tweet sized photo card.
  • Gallery Card: A Tweet card geared toward highlighting a collection of photos.
  • App Card: A Tweet card for providing a profile of an application.
  • Player Card: A Tweet sized video/audio/media player card.
  • Product Card: A Tweet card to better represent product content.

vía: https://dev.twitter.com/docs/cards

Desgranando la fórmula para escribir el #tuit perfecto

Realmente no hay modo de saber cuándo un tuit se va propagar como la pólvora enTwitter y cuándo va a pasar completamente desapercibido, pero hay unos cuantos “trucos” que pueden ayudarnos a desafiar las estadísticas.

MarketingThink.com ha condensado tales “trucos” enuna fórmula en forma de infografía. ¿Quiere realmente aprender a escribir el tuit perfecto? Entonces, tome buena nota de losingredientes de esta fórmula:

– El tuit ideal debe tener menos de 120 caracteres. De esos 120 caracteres, menos de 100 deben estar dedicados al texto del mensaje y alrededor de 20 a un link.

– El tuit perfecto debe respetar las normas gramaticales, ortográficas y de puntación. Es recomendable no abreviar ninguna palabra excepto los números (6 en lugar de seis, por ejemplo).

– Las URLs incluidas en los tuits deben ser siempre acortadas, a ser posible mediante Bit.ly. Varios estudios evidencian que Bit.ly genera más retuits que otros acortadores.

– El tuit perfecto debe incluir siempre una llamada a la acción lo más clara posible.

– Hay que procurar que el 90% de los tuits incluyan links a artículos, posts, imágenes o vídeos relacionados con el mensaje. Hay que tener en cuenta, además, que los links no siempre tienen por qué ir emplazados al final del tuit.

– Es recomendable incluir entre 1 y 2 hashtags por tuit para atraer a usuarios que no son todavía nuestros seguidores. Debemos tener asimismo en cuenta que es mejor incluir los hashtags en el cuerpo del mensaje y evitar añadirlos al final del tuit.

– Los tuits deben estar escritos con una voz profesional que transmita personalidad y un estilo propio y único.

– Es recomendable utilizar una amplia variedad de formatos (titulares, preguntas, datos y cifras, etc.) para lograr el mayor número de clics y retuits.

– No hay que olvidarse de mencionar al autor del tuit para conseguir más retuits.

– Dejar un espacio de 20 caracteres al final de tuit es útil para que los usuarios que lo retuitean puedan añadir sus propios comentarios.

vía: http://www.marketingdirecto.com/actualidad/social-media-marketing/desgranando-la-formula-para-escribir-el-tuit-perfecto/